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How do I start a desi ghee business, and how do I sell the pure ghee in the market?

Rithvik Lawrence Food Technologist Answered question November 15, 2022

if you want to start desi ghee business, then first of all , you must have something unique, that others are not providing

  1. if you have in house milk production, that is very good
  2. if you have not your own buffalos or cows, then tie-up with someone, who could provide pure milk, because for producing desi ghee , the quality depends on the purity and quality of the milk.
  3. processing unit , you must have machines if you want automatic plant or you can hire employeees to make ghee,
  4. third option is you can outsource ghee production to someone, you could rely, or you can outsource to many families in some village
  5. then comes quality check , packing, branding
  6. for selling in local market , word of mouth works.
  7. you must also go online, if you desires so, for that you can build digital team , who could promote it on social media platforms and promote through paid promotion.

It takes 30 litres of Desi ( Indian breed) cow milk to make 1 kg of pure ghee. 1 litre of this milk is sold at Rs.60

30 litres of Desi cow milk = 1 kg pure ghee.

Cost Analysis

Rs.1800 only for cow milk (60 x 30) + churning of ghee from curd+ packaging + operational cost + transport + gst + profit .

The purest ghee from Desi cows should not be less than Rs.2500/ Kg to Rs.3000/kg. There are some genuine people selling such organic ghee for this price.

To sell your ghee online, you must meet the set quality standards of leading e-commerce platforms. You must have an FSSAI license, quality packaging and storage, detailed nutritional information about the product and good images to get started.

Learn More: https://startup.techqu.co.in/how-to-start-ghee-manufacturing-business/

Watch Video: https://www.youtube.com/watch?v=tO4WJ21E1UI

Rithvik Lawrence Food Technologist Answered question November 15, 2022
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